Steven Madden, Ltd. ("Steve Madden") respects your privacy and is committed to taking reasonable steps towards protecting your privacy online and managing your information responsibly, in order to best understand the products and services that are most useful to you. This Privacy Notice is intended to notify you of our online privacy practices, the type of information that may be collected and stored, how the information is used, with whom the information may be shared, what choices are available to you regarding the collection, use and distribution of the information, what kind of security procedures are in place to protect the loss, misuse or alteration of information under our control, and who to contact with questions or concerns.

This Privacy Notice applies to the Steve Madden stores, the websites located at www.stevemadden.com and www.stevemaddendirect.com (collectively, the "Website"), to any phone, fax, and/or mail operations concerning processing of orders and questions about products or services, as well as our marketing contacts with you. This Privacy Notice does not apply to other websites to which we may link, or to other companies or persons who might be listed as third-party contacts or suppliers on this Website, or to whom we may refer you if you call or write us. We may post links on this Website as a way of helping you locate related information and products easily. However, when linking to another website, you must review that website’s privacy notice as other websites may not treat information collected online in the same manner as we do. This Privacy Notice also does not apply to information collected when you purchase our products in department and specialty stores, or on other third-party websites where our products are sold. Unless otherwise specified, personal information collected from these other channels is not provided to Steve Madden, and Steve Madden has no control over how they use information that they collect.

By using this Website and/or by contacting us and providing any personal information, you consent to the collection and use of information by us in accordance with this Privacy Notice. If we decide to change our Privacy Notice, we will post those changes on this page.

Why We Collect Information:

We collect personal information because it helps us improve and deliver our products and services. In addition, your personal information helps us communicate to you our latest products, special offers, and information and events about which you might like to hear. We also collect your personal information to help us design and deliver our Website, and to deliver targeted marketing to you based on your interests and previous purchases. We also may correlate your personal information obtained from you with information from other sources. For example, if you provide us with your personal information, we may cross-check that against information that might be otherwise available through other entities such as when you, or a business with which you are affiliated, seeks to open a credit account with us, or in order to prevent or detect fraud.

What Information We Collect:

The following generally describes the type of information we may collect about you. Those who wish to communicate with us but do not wish to provide personally identifiable information online may contact us through the address or phone numbers provided on our Website, or through our online chat function. However, you should note that if you contact us by phone, online chat or via postal mail, you may still be submitting personally identifiable information to us, as set forth herein.

            In-Store Shopping:

When you buy products or obtain services in our stores, we ask you for information we need to process your purchase or provide you with the services you request. Depending on the payment method you use, and only as permitted by applicable law, we may ask for information to verify your identity or to prevent fraud, such as your name, mailing address, telephone number, zip code, driver’s license or ID number, passport number, checking account information or payment card information. You may refuse to provide such information, but you may not be permitted to complete your purchase if we cannot verify your identity. If you do provide us with such information, you consent to it being used in accordance with this Privacy Notice. We may also collect information about your purchase, such as the items purchased, the price of the items, the payment method used, and whether the product was on sale.
We may also use in-store video monitoring for security, quality control and other purposes, such as helping us understand customer behavior and traffic patterns within our physical locations. In furtherance of our security policy, in-store video may be used, in our discretion, to assist law enforcement in investigations and may also be turned over to governmental authorities, agencies or others pursuant to an order issued or authorized by a court of competent jurisdiction. Images captured by our in-store video monitoring will be maintained for a limited period of time.

            Telephonic Shopping and Customer Support:

You may call our customer service line for information about our products or personal shopping advice. If you do so, we may ask you for information such as your name, email address, postal address, telephone number and, if you choose to make a purchase, your payment card information. We use this information to respond to your requests and process your transactions.

            Online Shopping:

When you order products or services from the Website, we will collect the information necessary to complete your order, such as your name, e-mail address, shipping address, payment information (including credit card number and/or PayPal identifier) and billing address and/or shipping address. You may also provide us with other information that you might submit. If you create an account, we will collect information about your purchases and payment methods, as well as the shipping addresses that you add to your address book, in order to make future shopping experiences faster and more convenient.

            General Browsing:

We do not automatically collect information unless you voluntarily input or submit this information, such as during a registration or ordering process, when you submit questions or comments, request information or participate in online surveys, contests, promotions or other activities. Should you voluntarily provide us with personally identifiable information, you consent to our use of it in accordance with this Privacy Notice.

Even if you do not submit personal information through the Website, we gather navigational information about where visitors go on the Website and information about the technical efficiencies of our Website and services (i.e., time to connect to the Website, time to download pages, etc.). This information allows us to see which areas of our Website are most visited and helps us better understand the user experience. This helps us improve the quality of the Website by recognizing and delivering more of the features, areas, and services our visitors prefer. In this process of gathering information, we may collect personally identifiable and non-personally identifiable information (for example, domain type, browser type and version, service provider and IP address, referring/exit pages, operating system, date/time stamp, and click-stream data). We may also create and use electronic records to compile statistics about how our visitors collectively interact with our Website.

How We Collect Information:

We collect information in three primary ways:
  • You Give Us Information: We collect information from you when you submit it to us through our Website, other digital media or in one of our stores.
  • We Collect Information Automatically: We automatically collect certain types of information when you visit our Website or use our products and services. For example, we automatically collect various types of technical information when you use our Website as otherwise described in this Privacy Notice.
  • We Collect Information from Other Sources: We may obtain information about you from outside sources. For example, we may obtain commercially available information about you from third parties, such as credit information or to prevent fraud, or purchase e-mail lists from third parties for advertising and marketing purposes. We may also receive information from third-parties who provide services for us through web-beacons and other technologies as otherwise discussed in this Privacy Notice.

            Use of Cookies:

Cookies are bits of electronic information that a website may transfer to a visitor’s computer to identify specific information about the visitor’s visits to the website. We use cookies, for example, to preserve the contents of your virtual shopping bag between visits. The Website uses a browser feature known as a cookie, which assigns a unique identification to your computer. Cookies are typically stored on your computer’s hard drive and are used to help track clicks as you go through the pages within our Website. We may also use cookies to tell us whether you have previously visited the Website. We also use cookies which may be set by third-parties with whom we have entered into agreements which may enable us to obtain analytics information about the use of our Website. You can set your browser not to accept cookies or to notify you when you are sent a cookie, giving you the opportunity to decide whether or not to accept it. You may also use commonly available tools in your browser to remove cookies which may have been placed onto your computer. However, please be aware that the Website requires cookies to operate correctly. For example, if you turn off cookies or refuse them, you will not be able to make purchases on the Website. We will not use shared local objects (commonly referred to as "FLASH cookies") in a manner inconsistent with the purposes for which they were designed unless you are specifically notified that we intend to use them for a specific service. FLASH cookies are cookies that are placed on your computer that are not removed through normal browser management tools.

            Use of Web Beacons, Clear-GIFs, Pixel Tags and JavaScript:

We also may use "pixel tags" (also called "action pixels," "web beacons" or "clear gifs") and/or JavaScript plug-ins, placed on our Website and in our emails to you. These web beacons and plug-ins are small graphic images (typically that you cannot see) or code on a website or in an email message which are used for such things as recording web pages and advertisements clicked-on by a user, or for tracking the performance of email marketing campaigns. These devices help us analyze our customers' online behavior and measure the effectiveness of our Website and our marketing. We also work with third-party service providers that help us track, collect, and analyze this information. Third-party entities with whom we have agreements may place these devices on the Website and/or in e-mails to use information obtained from them such as pages viewed, items purchased, e-mails opened and items upon which you may click in e-mails. These third-party providers may also place cookies onto your computer. Those third-party cookies may enable us to obtain aggregate demographic information and user statistics about you and your preferences from these third-party sources as well as our information we have about you.

            Server Logs and Widgets:

A web "server log" is a record of activity created by a computer that delivers certain web pages to your browser. Certain activities that you perform on our Website may record information in server logs, such as if you enter a search term into a search box located on the Website. The server log may record the search term(s), or the link you clicked on to bring you to our Website. The server log may also record information about your browser, such as you IP address and the cookies set on your browser.

A "widget" is generally an application that can be embedded in a webpage. Widgets can provide real-time information to the webpage. Widgets are often provided by third-parties and we may provide widgets on our website. Widgets may enable the third-parties that provide them to collect date about users visiting the Website.

            Search Queries on Our Website:

We may provide you with options to search for information on our Website. If you enter information in a search query box, we may store that information and we may aggregate that information with other information we may have about the browser and/or IP address from which the search query originated.

            Surveys, Contests and Promotions:

From time to time, we may request information from users via surveys, contests and promotions. Participation in these surveys or promotions is completely voluntary and the user therefore has a choice whether or not to disclose this information. If you choose to participate, we may ask you for additional information, which may include contact information (such as name, email and shipping address), demographic information (such as postal code, age level) and provide better services and options to you. We use the information you provide to administer our contests, sweepstakes and other promotions, in addition to the purposes set forth herein. If your information gathered via a survey will be used in a manner different from that described in this Privacy Notice, such use will be detailed in the survey instructions. For example, the instructions will alert you if the information will be shared with anyone in addition to those identified in this Privacy Notice, such as a third-party sponsoring the survey.

            Content You Share

You may be able to post information and materials publicly, for example, in reviews, chat areas, and other similar forums (collectively, "Forums"), subject to the Forum rules in our Terms of Use. If you post any information in a Forum on the Website, it will be deemed public information and available to the general public. Please do not post any personally identifiable information in a review or forum. If you do post personally identifiable information, you do so at your own risk, and consent to it being used as a Submission, in accordance with our Terms of Use.

You may also be able to send certain content to other individuals using the Website. To send information to others, we request both your email address and theirs. We use this information only to fulfill your request. We may retain the information you provide in connection with this feature. We will not include any third-party advertisements within the messages sent to your friends.

How We Use the Information We Collect:

We use the information we collect internally in our business for many business purposes, such as to: (i) provide the products or services you may order, including processing orders and returns; (ii) analyze trends and conduct research about improving our products and services; (iii) provide support and respond to questions from customers and Website visitors; (iv) improve our stores, Website, products and/or services; (v) learn about customers’ needs; (vi) contact consumers for research, informational, and marketing purposes, including customizing our product recommendations and promotions to you based upon your information and purchases; (vii) track traffic patterns and Website usage; (viii) enable online ordering and provide customer service with respect to such orders; (ix) correlate information with other commercially available information to identify demographics and preferences to assist us in our marketing efforts; (x) provide specific relevant marketing, promotional, or other information to you; (xi) address information security and/or privacy practices control, network functioning, engineering, and troubleshooting issues; (xii) investigate claims and/or legal actions, violations of law or agreements, and compliance with relevant applicable laws and legal process; (xiii) comply with law, or based on our good faith belief that it is necessary to conform or comply with the law, or otherwise to disclose information to prevent fraud to reduce credit risks, to cooperate with police and other governmental authorities, or to protect the rights, property or safety of visitors to the Website or the public; and, (xiv) process or engage in a sale of all or part of our business, or if we go through a reorganization or merger.

We use the information we collect in a variety of ways. Generally, using all of the above mentioned, and similar type tools, we may collect, aggregate, and use information from or about you such as data about the type of browser and operating system used, which web pages you view, the time and duration or your visits to our Website, the search queries you may use on this Website, whether you clicked on any items or links on the Website, whether you have clicked on any links in any emails sent from us, or third-parties on our behalf, whether you have chosen to opt-out of certain services or information sharing, and whether you have viewed or ordered certain products or services.

We may also share personally identifiable information and non-personally identifiable information externally with our affiliates, licensees and joint venture partners, as well as with other third-party service providers who help us provide operational services for the Website and our business, which might include, but is not necessarily limited to: business entities that provide e-mail address management and communication contact services, network equipment and application management providers and hosting entities, credit and debit card payment gateways and processors and the issuing and acquiring banks involved in the funds settlement procedures necessary to charge your cards or financial accounts, entities which obtain information such as demographic information which might be aggregated with information we have about you, judicial, administrative and/or legal or financial accounting providers in the event that information must be reviewed or released in response to civil and/or criminal investigations, claims, lawsuits, or if we are subject to judicial or administrative process (such as a subpoena) to release your information or to prosecute or defend legal actions, as we believe is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity, and with other service providers which may be involved in the other types of services and activities otherwise discussed in this Privacy Notice.

We may also use your personally identifiable information to contact you in ways other than e-mail or regular mail, such as via telephone contact, facsimile or SMS, in accordance with your communication preferences.

Business Transfers

If Steve Madden, or substantially all of its assets, were acquired, or in the unlikely event that Steve Madden goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third-party. You acknowledge that such transfers may occur, and that any acquirer of Steve Madden may continue to use your personal information only in accordance with this Privacy Notice.

Your Choices about the Information We Collect

If you do not consent to the way in which we may use your personal information, please do not submit any personal information to us. If you do not wish to receive emails about special offers and other promotions from us, click the unsubscribe link located in our emails. If you do not wish to receive other marketing materials from us and/or if you do not want us to share your personal information with other entities as stated in this Privacy Notice, please provide us with your exact name and address and advise us that you wish to opt-out for information sharing or receiving information from us or both as the case may be. Please direct your opt-out request to:

info@stevemaddendirect.com or

Steve Madden Direct
7365 Main Street, #204
Stratford, CT 06614-1300
Attn: Director of Customer Service

Privacy of Children Who Visit the Website

We recognize the importance of children's safety and privacy. The Website is not designed to attract children, and is not intended for use by any children under the age of 13. In accordance with the Children’s Online Privacy Protection Act ("COPPA"), Steven Madden does not request, or knowingly collect, any personally identifiable information from children under the age of 13. If we become aware of any mistaken or inadvertent collection of information from a child under the age of 13 through their misuse of our Website, we will take all necessary measures to promptly delete such information from our records. We ask all parents and guardians to assist us in our efforts to comply with COPPA by prohibiting children under the age of 13 from providing Steven Madden with any of their personal information or using the Website without parental oversight and assistance.

Your California Privacy Rights

We collect various types of personal information about you during the course of your relationship with us as a customer. Under California law, if you are a resident of California, you may make a written request to us about how we have shared your information with third parties for their direct marketing purposes. In response to your written request, we are allowed to provide you with a notice describing the cost-free means to opt-out of our sharing your information with third parties with whom we do not share the same brand name, if the third-party will use such information for its direct marketing purposes.

If you would like to exercise your rights under California law, please send your written request to the e-mail address or postal address below. Please include your postal address in your request. Within thirty (30) days of receiving your written request, we will provide you with a Third-Party Direct Marketing Opt-Out Form so you may request that your personal information not be disclosed to third parties for their direct marketing purposes:

info@stevemaddendirect.com or

Steve Madden Direct
7365 Main Street, #204
Stratford, CT 06614-1300
Attn: Director of Customer Service

Visitors to the Website Outside of the United States

If you are visiting the Website from a location outside of the United States, your connection will be through servers located in the United States. All information you receive from the Website will be created on servers located in the United States, and all information you provide will be maintained on web servers and systems located within the United States. The data protection laws in the United States and other countries might not be as those in your country. By using this Website and/or submitting information to us, you specifically consent to the transfer of your information to the United States to the facilities and servers we use, and to those with whom we may share your information.

Updating Personal Information

We prefer to keep your personal information accurate and up-to-date. If you would like to change your contact information, please login to your account here.

Links

For your convenience, the Website may contain links to other websites. We are not responsible for the privacy practices, advertising, products, or the content of such other websites. None of the links should be deemed to imply that we endorse or have any affiliation with the links.

Security

We believe in providing a safe and secure experience for all of our online visitors. To that end, we have implemented security measures to protect the information collected from you. We maintain reasonable physical and electronic safeguards designed to limit unauthorized access to your personally identifiable information, and to protect you against the criminal misuse of that information.

We use data encryption technology when transferring and receiving your sensitive personal information, such as credit card or financial account information. For example, in your transactions submitted by you through the Website, a solid key icon or a locked padlock icon at the lower portion of your web browser window confirms the Website is secured through Secure Sockets Layer (SSL). Pages requesting personal information should always have one of these icons. You can also confirm your data is being encrypted by looking at the URL line of your browser (the place where you type website addresses). When accessing a secure server, the site address will change from "http" to "https".

While we use the foregoing security measures to protect your information, please note that no data transmitted over the Internet or stored and utilized for business purposes can be guaranteed to be completely secure. No security measures are perfect or impenetrable. We cannot guarantee that only authorized persons will view your information. We cannot ensure that information you share on the Website will not become publicly available. You can reduce these risks by using common sense security practices such as choosing a strong password, using different passwords for different services, and using up to date antivirus software.

Questions / Changes in Notice

If you have questions or concerns with respect to our Privacy Notice, you may contact us at info@stevemaddendirect.com. We may elect to change or amend our Privacy Notice; in such event, we will post the notice changes in our Privacy Notice on the Website. If you are concerned about how your personal information is used, please visit our Website often for this and other important announcements and updates.

Last Updated: September 4, 2013