In April of 2011, Karmin's Amy Heidemann and Nick Noonan ignited the blogosphere when they posted a cover of Chris Brown's "Look At Me Now" on YouTube. The clip instantly went viral, racking up millions of views after being Tweeted by such hip-hop heavy hitters as The Roots' Questlove, producers Diplo and Jermaine Dupree, and rapper The Game, each of whom marveled at the astonishing spectacle of Amy spitting Brown's, Lil Wayne's, and Busta Rhymes' raps at warp speed. Her verbal dexterity alone would be jaw-dropping coming from anyone, never mind a young girl from Nebraska styled like a '40s film star in a black corset and ruby-red lipstick. One critic, writing on MTV.com, raved: "Homegirl is a master emcee. Seriously. Don't let the Charlotte-from-Sex-And-The-City-facade fool you - this girl can THROW. IT. DOWN. No offense, Busta Rhymes, but I think this girl just schooled you."