INSPIRATION

"Calm Down" by Lolawolf

Sarah Ruby

10.21.2014

Just pop-y enough to get stuck in your head, and just experimental enough to keep you on your toes throughout the whole album, NY-based electro-pop trio Lolawolf releases their debut LP, Calm Down.
INSPIRATION

Model Citizens | Jordan Monaghan

Sarah Ruby

10.20.2014

Jordan Monaghan goes from crazy to stunner in 60 seconds—one of the many reasons we love her. From her crazy onset antics to the serious face she gives when she gets in front of a camera, we’re so obsessed with the bicoastal cutie.
FASHION

SMOOTD | Joo Kim

Sarah Ruby

10.17.2014

Blogger Joo Kim isn’t afraid of a little embellishment flair. The voice behind Love Joo Kim pairs a beaded mini and sweatshirt with the ultra-luxe pony hair TEATIME loafer.
INSPIRATION

“Know What I Want” by Kali Uchis

Sarah Ruby

10.14.2014

In her latest track, Kali Uchis boasts, “I brush it off and try to act all nonchalant; I notice everything, I just act like I don’t.” If that doesn’t perfectly sum up dating in the age of omnipresent social media, I don’t know what does.
FASHION

SMOOTD | Jacey Duprie

Sarah Ruby

10.10.2014

Jacey Duprie, of Damsel in Dior, achieves fall layering perfection! The blogger piles on a preppy schoolboy blazer, button up, and camel scarf to perfectly compliment the leopard EROSIONL flat.
INSPIRATION

Beauty Mark | Wrap It Up

Sarah Ruby

10.09.2014

Our beauty girl Danielle Cirilli shows us how to keep your ponytail out of the basics zone.
INSPIRATION

"Can't Do Without You" by Caribou

Sarah Ruby

10.07.2014

“Can’t Do Without You” is the first track off of Canadian electroni-pop artist Caribou’s latest album, Our Love. The pop synth track draws you in
FASHION

SMOOTD| Cassandra De La Vega

Sarah Ruby

09.26.2014

A lot of leather, a little midriff, and a sexy slide heel make for a perfect, elevated transitional fall look.
INSPIRATION

Beauty Mark | Bright Eyes

Sarah Ruby

09.25.2014

It’s that critical time of year when we all must decide on what our fall look will be; allow us to make your decision a little easier.
INSPIRATION

“Try Me” by DeJ Loaf

Sarah Ruby

09.23.2014

When the likes of Kylie Jenner, Mike Will, and Drake start to take notice of young cool talent, we’d all better listen up.
INSPIRATION

Beauty Mark | Rad Retro

Sarah Ruby

09.17.2014

The Fall 2014 runways were abundant with reinvented retro looks that gave a serious nod to mod. The trick to embracing the throwback trend is modernizing the look- keep it casual, not costume.
INSPIRATION

Sister, Sister | Sara and Karen Brown

Sarah Ruby

09.11.2014

Two heads are better than one; and when those 2 heads are beautiful, identical twins, what could be better? One look at either Sara or Karen Brown’s Instagram accounts will prove to you that these girls have an eye for style, composition, and color.
FASHION

#NYFW Wrap-Up

Sarah Ruby

09.11.2014

Another year, another Fashion Week come and gone. This week, New Yorkers felt the real first chill of autumn air, but that didn’t deter us from celebrating the hotly anticipated styles of Spring/Summer 2015.
INSPIRATION

Sister, Sister | Chargaux

Sarah Ruby

09.09.2014

Remember those band kids who you mocked in high school? Well they grew up to be a hell of a lot cooler than you. Take, for example, Brooklyn-based artists Charly and Margaux, also known as Chargaux.
INSPIRATION

#SMxPeaceLoveShea Launch party

Sarah Ruby

09.05.2014

To usher in the holy seven day stretch that is #NYFW, we threw a party in honor of our latest shoe collaboration with blogger Peace Love Shea. Guests

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