INSPIRATION

DIY Gilded Garden

Sarah Ruby

12.18.2014

It’s a well-known fact that unless you have proper photographic evidence, that awesome party never happened. Make sure that your holiday party is equipped with the perfect photo booth backdrop that will surely give all of your followers a serious case of #FOMO.
INSPIRATION

Beauty Mark | Grown-up Glitter

Sarah Ruby

12.15.2014

There’s a direct correlation between the proximity to New Year's Eve and the amount of glitter that’s deemed socially acceptable to wear.
FASHION

Noticed: Warmed Up Winter Coats

Sarah Ruby

11.19.2014

With the mercury dropping markedly as each day passes, outfit choices are few and far between, usually resulting in some sweater and jeans combo that ultimately goes unseen, covered almost entirely with a heavy jacket.
INSPIRATION

Steve Madden Music presents Kimbra

Sarah Ruby

11.04.2014

Last night, hoards of pop music enthusiasts gathered at the Music Hall of Williamsburg for a special Steve Madden Music event: a presentation of their newest artist, Kimbra.
INSPIRATION

Trending Now | Fright Night

Sarah Ruby

10.29.2014

There are two types of people in this world: Those who begin planning their Halloween costumes in July, and those who wait until the final hour.
INSPIRATION

CMJ Music Marathon

Sarah Ruby

10.28.2014

This past week, venues all throughout NYC’s boroughs played host to a multitude of musicians for the annual CMJ Music Marathon.
FASHION

SMOOTD | Jordan Monaghan

Sarah Ruby

10.24.2014

Leather layers done right! Our bubbly Ecomm model Jordan Monaghan mixes multi-hued moto motifs, pairing her cherry red leather jacket with the laced NOODLESS booties, and a slew of fall layers.
INSPIRATION

"Calm Down" by Lolawolf

Sarah Ruby

10.21.2014

Just pop-y enough to get stuck in your head, and just experimental enough to keep you on your toes throughout the whole album, NY-based electro-pop trio Lolawolf releases their debut LP, Calm Down.
INSPIRATION

Model Citizens | Jordan Monaghan

Sarah Ruby

10.20.2014

Jordan Monaghan goes from crazy to stunner in 60 seconds—one of the many reasons we love her. From her crazy onset antics to the serious face she gives when she gets in front of a camera, we’re so obsessed with the bicoastal cutie.
FASHION

SMOOTD | Joo Kim

Sarah Ruby

10.17.2014

Blogger Joo Kim isn’t afraid of a little embellishment flair. The voice behind Love Joo Kim pairs a beaded mini and sweatshirt with the ultra-luxe pony hair TEATIME loafer.
INSPIRATION

“Know What I Want” by Kali Uchis

Sarah Ruby

10.14.2014

In her latest track, Kali Uchis boasts, “I brush it off and try to act all nonchalant; I notice everything, I just act like I don’t.” If that doesn’t perfectly sum up dating in the age of omnipresent social media, I don’t know what does.
FASHION

SMOOTD | Jacey Duprie

Sarah Ruby

10.10.2014

Jacey Duprie, of Damsel in Dior, achieves fall layering perfection! The blogger piles on a preppy schoolboy blazer, button up, and camel scarf to perfectly compliment the leopard EROSIONL flat.
INSPIRATION

Beauty Mark | Wrap It Up

Sarah Ruby

10.09.2014

Our beauty girl Danielle Cirilli shows us how to keep your ponytail out of the basics zone.

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