INSPIRATION

Trending Now | Fright Night

Sarah Ruby

10.29.2014

There are two types of people in this world: Those who begin planning their Halloween costumes in July, and those who wait until the final hour.
INSPIRATION

CMJ Music Marathon

Sarah Ruby

10.28.2014

This past week, venues all throughout NYC’s boroughs played host to a multitude of musicians for the annual CMJ Music Marathon.
FASHION

SMOOTD | Jordan Monaghan

Sarah Ruby

10.24.2014

Leather layers done right! Our bubbly Ecomm model Jordan Monaghan mixes multi-hued moto motifs, pairing her cherry red leather jacket with the laced NOODLESS booties, and a slew of fall layers.
INSPIRATION

"Calm Down" by Lolawolf

Sarah Ruby

10.21.2014

Just pop-y enough to get stuck in your head, and just experimental enough to keep you on your toes throughout the whole album, NY-based electro-pop trio Lolawolf releases their debut LP, Calm Down.
INSPIRATION

Model Citizens | Jordan Monaghan

Sarah Ruby

10.20.2014

Jordan Monaghan goes from crazy to stunner in 60 seconds—one of the many reasons we love her. From her crazy onset antics to the serious face she gives when she gets in front of a camera, we’re so obsessed with the bicoastal cutie.
FASHION

SMOOTD | Joo Kim

Sarah Ruby

10.17.2014

Blogger Joo Kim isn’t afraid of a little embellishment flair. The voice behind Love Joo Kim pairs a beaded mini and sweatshirt with the ultra-luxe pony hair TEATIME loafer.
INSPIRATION

“Know What I Want” by Kali Uchis

Sarah Ruby

10.14.2014

In her latest track, Kali Uchis boasts, “I brush it off and try to act all nonchalant; I notice everything, I just act like I don’t.” If that doesn’t perfectly sum up dating in the age of omnipresent social media, I don’t know what does.
FASHION

SMOOTD | Jacey Duprie

Sarah Ruby

10.10.2014

Jacey Duprie, of Damsel in Dior, achieves fall layering perfection! The blogger piles on a preppy schoolboy blazer, button up, and camel scarf to perfectly compliment the leopard EROSIONL flat.
INSPIRATION

Beauty Mark | Wrap It Up

Sarah Ruby

10.09.2014

Our beauty girl Danielle Cirilli shows us how to keep your ponytail out of the basics zone.
INSPIRATION

"Can't Do Without You" by Caribou

Sarah Ruby

10.07.2014

“Can’t Do Without You” is the first track off of Canadian electroni-pop artist Caribou’s latest album, Our Love. The pop synth track draws you in
FASHION

SMOOTD| Cassandra De La Vega

Sarah Ruby

09.26.2014

A lot of leather, a little midriff, and a sexy slide heel make for a perfect, elevated transitional fall look.
INSPIRATION

Beauty Mark | Bright Eyes

Sarah Ruby

09.25.2014

It’s that critical time of year when we all must decide on what our fall look will be; allow us to make your decision a little easier.
INSPIRATION

“Try Me” by DeJ Loaf

Sarah Ruby

09.23.2014

When the likes of Kylie Jenner, Mike Will, and Drake start to take notice of young cool talent, we’d all better listen up.
INSPIRATION

Beauty Mark | Rad Retro

Sarah Ruby

09.17.2014

The Fall 2014 runways were abundant with reinvented retro looks that gave a serious nod to mod. The trick to embracing the throwback trend is modernizing the look- keep it casual, not costume.

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