SM Summer Guide | Deadbeat Summer




Summer days are for lazy-ing it up and finding ways to pass the time in the hot, sticky weather. From chill sessions on a friend’s rooftop to grabbing a shaved ice downtown, summer in the city is all about taking on each day with absolutely no objectives.

See how SM Brand Ambassadors Jack and Marija beat the heat– outfit-wise and activity-wise.


"I love going for a Backstreet Boys look, and the retro ZEKO sneaker is the perfect sneaker to achieve the look. I’m not the biggest fan of shorts, so finding lightweight pants for the summer is key (extra points if they’re smiling). For long hot days of being out and about, it’s ideal to be dressed for anything and everything you might end up doing."

- Jack

"New York City gets extremely humid and sticky during the summer months, so it’s key to pick daytime outfits that aren’t going to leave me gross and sweaty. For afternoons spent on rooftops, restaurant backyards, or the park, you can find me wearing a sports jersey tucked into a clean white skirt paired with the dark blue PYNACLE espadrilles for a sporty, yet girl look."

- Marija

Where to go:
64 N 9th Street
Brooklyn, NY 11249
"For a full Empire Records experience, head to Rough Trade Records in Williamsburg for live shows or record browsing. Rex Manning day or not, you'll be sure to have a good time."
241 E 10th Street
New York, NY 10003
"Dress your shaved ice in Pocky and Rice Krispie cereal for maximum enjoyment."
35 Orchard Street
New York, NY 10002
"Fried chicken biscuit sandwich. 'Nuff said."
74 Guernsey Street
Brooklyn, NY 11222
"Score vintage and contemporary treasures at this clothing beacon."
85 Avenue A
New York, NY 10009
"This new millennial watering hole is a must for late night parties."

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