Brian Procell is an endless encyclopedia of nineties knowledge. With the ability to cite the history of any vintage tee, it’s no surprise that he attracts A-list clients from the likes of Drake to Cara Delevingne. Housing a killer archive of some of the illest, rare finds, Brian opened a LES storefront two years ago that has since become a downtown cool kid hangout hub. Nobody knows the ‘90s streetwear subculture better than Brian– we were dying to pick his brain about the decade. From his favorite nineties couple to what he was rocking in the decade, read his answers below!
Photos by Alex Lee
Name: Brian Procell @procell
Hometown: Elizabeth, New Jersey
Occupation: Shop Owner/Consultant/Tastemaker
What’s your favorite app? Shazam
Favorite artist? Julian Schnabel
Who do you Insta-stalk? Emily Ratajkowski
Last thing you stopped to take a picture of? Lena Dunham filming her HBO show Girls directly outside my crib.
What’s your best party trick? If the music sucks, I can make a sick playlist on the spot.
Ultimate ‘90s style icon? Tupac
Freaks or Geeks? Freaks!
Best turn up track? “Bookshelf” by Beenie Man
What were you wearing in high school? Stussy
Best ‘90s movie for style inspiration? Hackers
Spirit animal? Wolverine
Best place to find inspiration? MoMa PS1 Book Fair
What’s on your playlist right now? 1980s Jamaican reggae & dancehall
Go-to outfit? Vintage Wu Tang tour shirt & Carhartt carpenter pants
Favorite decade? The ‘90s