GQxSM Collaboration Launch Event




A s you already know, Steve Madden and GQ have teamed up to craft every man’s essential shoe and bag collection; a line that encapsulates All You Need. We recently celebrated the launch of this iconic collaboration at GQ’s Lounge, The Gent on August 1st.

Some of the industries finest including GQ Insiders, entrepreneurs, and influencers joined us for drinks courtesy of Widow Jane. Appearances included our very own, Steve Madden, industry legend, Jim Moore along with more notable guests such as Johannes Huebl, Michael Chernow and our highlighted Self Made hustlers.

The Soho locale was a perfect place to host and showcase the capsule collection’s unveiling. Guests were encouraged to wander from dance floor to showroom with an entertaining photo booth and Widow Jane whiskey tasting en route to the rooftop.

The closet-inspired showroom housed the handsome collection replete with shoes and bags as stylish as they are functional. Every detail on each product - ranging from the transitional duffel to sleek briefcase - was precisely planned from materials, to finishes and stitches.

You can shop the collection at your nearest Steve Madden location or online starting Wednesday, August 23rd. See more pictures from the party below.

All images courtesy of BFA.

All You Need.