WHY WE COLLECT INFORMATION:
We collect personal information because it helps us improve and deliver our products and services. In addition, your personal information helps us communicate to you our latest products, special offers, and information and events about which you might like to hear. We also collect your personal information to help us design and deliver our Website, and to deliver targeted marketing to you based on your interests and previous purchases. We also may correlate your personal information obtained from you with information from other sources. For example, if you provide us with your personal information, we may cross-check that against information that might be otherwise available through other entities such as when you, or a business with which you are affiliated, seeks to open a credit account with us, or in order to prevent or detect fraud.
WHAT INFORMATION WE COLLECT:
The following generally describes the type of information we may collect about you. Those who wish to communicate with us but do not wish to provide personal information online may contact us through the address or phone numbers provided on our Website, or through our online chat function. However, you should note that if you contact us by phone, online chat or via postal mail, you may still be submitting personal information to us, as set forth herein.
We collect the following general categories of personal information:
Categories of personal information related to the California Customer Records statute (Cal. Civ. Code § 1798.80);
Audio, electronic and visual information;
Internet or other electronic network activity information;
Geolocation Data; and
Protected classification information;
The specific types of personal information we collect are described in detail below.
We may also use in-store video monitoring for security, quality control and other purposes, such as helping us understand customer behavior and traffic patterns within our physical locations. In furtherance of our security policy, in-store video may be used, at our discretion, to assist law enforcement in investigations and may also be turned over to governmental authorities, agencies or others pursuant to an order issued or authorized by a court of competent jurisdiction. Images captured by our in-store video monitoring will be maintained for a limited period of time.
Telephonic Shopping and Customer Support:
You may call our customer service line for information about our products or personal shopping advice. If you do so, we may ask you for information such as your name, email address, postal address, telephone number and, if you choose to make a purchase, your payment card information. We use this information to respond to your requests and process your transactions.
When you order products or services from the Website, we will collect the information necessary to complete your order, such as your name, e-mail address, shipping address, payment information (including credit card number and/or PayPal identifier) and billing address and/or shipping address. You may also provide us with other information that you might submit. If you create an account, we will collect information about your purchases and payment methods, as well as the shipping addresses that you add to your address book, in order to make future shopping experiences faster and more convenient.
Even if you do not submit personal information through the Website, we gather navigational information about where visitors go on the Website and information about the technical efficiencies of our Website and services (i.e., time to connect to the Website, time to download pages, etc.). This information allows us to see which areas of our Website are most visited and helps us better understand the user experience. This helps us improve the quality of the Website by recognizing and delivering more of the features, areas, and services our visitors prefer. In this process of gathering information, we may collect personally identifiable and non-personal information (for example, domain type, browser type and version, third party vendor and IP address, referring/exit pages, operating system, date/time stamp, and click-stream data). We may also create and use electronic records to compile statistics about how our visitors collectively interact with our Website.
HOW WE USE THE INFORMATION WE COLLECT:
We use the information we collect internally in our business for many business purposes, such as to: (i) advance our economic and commercial interests by providing the products or services you may order, including processing orders and returns; (ii) analyze trends and conduct research about improving our products and services; (iii) maintain and service customer accounts; (iv) provide support and respond to questions from customers and Website visitors; (v) improve our stores, Website, products and/or services; (vi) audit customer activity in order to learn about and meet our customers’ needs; (vii) contact consumers for research, informational, and marketing purposes, including customizing our product recommendations and promotions to you based upon your information and purchases; (viii) track traffic patterns and Website usage; (ix) enable online ordering by processing and fulfilling your orders and transactions, processing payments, and providing customer service with respect to such orders; (x) correlate information with other commercially available information to identify demographics and preferences to assist us in our marketing efforts; (xi) provide specific relevant marketing, promotional, or other information to you; (xii) address information security and/or privacy practices control, network functioning, engineering, and troubleshooting issues; (xiii) ensure and improve the quality and safety of our services; (xiv) verify our customers information, and to protect against and prosecute those responsible for malicious, deceptive, fraudulent, or illegal activity; (xv) investigate and defend against claims and/or legal actions, violations of law or agreements, and compliance with relevant applicable laws and legal process; (xvi) comply with law, or based on our good faith belief that it is necessary to conform or comply with the law, or otherwise to disclose information to prevent fraud to reduce credit risks, to cooperate with police and other governmental authorities, or to protect the rights, property or safety of visitors to the Website or the public; and, (xvii) process or engage in a sale of all or part of our business, or if we go through a reorganization or merger.
We use the information we collect in a variety of ways. Generally, using all of the above mentioned, and similar type tools, we may collect, aggregate, and use information from or about you such as data about the type of browser and operating system used, which web pages you view, the time and duration of your visits to our Website, the search queries you may use on this Website, whether you clicked on any items or links on the Website, whether you have clicked on any links in any emails sent from us, or third-parties on our behalf, whether you have chosen to opt-out of certain services or information sharing, and whether you have viewed or ordered certain products or services.
Finally, we may also use your personal information to contact you in ways other than e-mail or regular mail, such as via telephone contact, facsimile or SMS, in accordance with your communication preferences.
HOW WE COLLECT INFORMATION:
We collect information from various sources in three primary ways:
You Give Us Information: We collect information from you when you submit it to us through our Website, other digital media or in one of our stores.
Server Logs and Widgets:
A web "server log" is a record of activity created by a computer that delivers certain web pages to your browser. Certain activities that you perform on our Website may record information in server logs, such as if you enter a search term into a search box located on the Website. The server log may record the search term(s), or the link you clicked on to bring you to our Website. The server log may also record information about your browser, such as your IP address and the cookies set on your browser.
A "widget" is generally an application that can be embedded in a webpage. Widgets can provide real-time information to the webpage. Widgets are often provided by third-parties and we may provide widgets on our Website. Widgets may enable the third-parties that provide them to collect data about users visiting the Website.
Search Queries on Our Website:
We may provide you with options to search for information on our Website. If you enter information in a search query box, we may store that information and we may aggregate that information with other information we may have about the browser and/or IP address from which the search query originated.
Surveys, Contests and Promotions:
Content You Share
You may also be able to send certain content to other individuals using the Website. To send information to others, we request both your email address and theirs. We use this information only to fulfill your request. We may retain the information you provide in connection with this feature. We will not include any third-party advertisements within the messages sent to your friends.
HOW WE SHARE PERSONAL INFORMATION
In the preceding 12 months, we have disclosed the following categories of personal information to the following categories of recipients:
|Categories of Recipients||Categories of Personal Information|
|Vendors who may need access to your personal information to help us provide our e-Commerce service to you.||
|Payment processors, entities who may provide financing for your purchase, and entities who provide identity and purchase verification to protect you and Steve Madden from fraud.||
|Entities who provide labeling and shipping services to help us deliver the products you may order.||
|Entities who provide us with e-mail address management, communication contact services, and those who analyze and enhance our marketing campaigns.||
The purposes for which we disclose personal information and the third parties with whom we share it are described in more detail below.
We do not sell, and in the past 12 months have not sold, your personal information. In particular, we do not sell the personal information of minors under 16 years of age.
YOUR CHOICES ABOUT THE INFORMATION WE COLLECT
Steven Madden Ltd
Attn: Director of Customer Service,
52-16 Barnett Ave
Long Island City, NY 11104
To learn more about interest-based advertising or to "opt-out" of interest based advertising programs from participating companies, visit www.networkadvertising.org/choices/ or www.aboutads.info/choices/.
USE BY MINORS
We recognize the importance of children's safety and privacy. The Website is not designed to attract children, and is not directed at, or intended for use by, children under the age of 13. In accordance with the Children's Online Privacy Protection Act ("COPPA"), we do not request or collect any personal information (“PI”) from anyone who we know to be under the age of 13, nor do we knowingly sell or ship any items ordered through this Website directly to anyone under the age of 13. If you are under the age of 13, you should not register with, order or purchase from, or provide information to or from, Steve Madden. If we become aware that a user of our Website is under the age of 13 and has provided an online registration or other PI without prior verifiable parental consent, we will take all commercially reasonable steps to delete such information from our files and not to use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). We ask all parents and legal guardians to assist us in our efforts to comply with COPPA by prohibiting children under the age of 13 from providing Steve Madden with any of their PI or using the Website without parental oversight and assistance. If you have knowledge or become aware that a child under the age of 13 has submitted PI to us, please contact us and we will remove that child's PI from our files. If you are under the age of 18, you should use this Website only with the involvement of a parent or legal guardian and should not submit any PI to us.
YOUR CALIFORNIA PRIVACY RIGHTS
We collect various types of personal information about you during the course of your relationship with us as a customer. Under California law, if you are a resident of California, you may make a written request to us about how we have shared your information with third parties for their direct marketing purposes. In response to your written request, we are allowed to provide you with a notice describing the cost-free means to opt-out of our sharing your information with third parties with whom we do not share the same brand name, if the third-party will use such information for its direct marketing purposes.
If you would like to exercise your rights under California law, please send your written request to the e-mail address or postal address below. Please include your postal address in your request. Within thirty (30) days of receiving your written request, we will provide you with a Third-Party Direct Marketing Opt-Out Form so you may request that your personal information not be disclosed to third parties for their direct marketing purposes:
Steve Madden Ltd
Attn: Director of Customer Service, Ecommerce
52-16 Barnett Ave
Long Island City, NY 11104
California Consumer Privacy Act (CCPA) Consumer Rights
If you are a resident of California, the CCPA grants you the following specific rights regarding your personal information. In order to exercise your rights, you must submit a consumer request, which must then be verified. Generally, in order to verify your requests, we will compare the personal information we have about you to pieces of personal information we will request in the course of processing your request. The personal information required for verification may include your name, email address, SM Pass membership number, phone number, shipping address, or the date of your last purchase from us. We will deliver a response to you within 45 days of receiving the verifiable consumer request.
Right to Know
You have the right to submit a verifiable consumer request that we disclose the following to you in a readily useable format covering the 12 month period preceding your request:
The categories of personal information we have collected about you.
The categories of sources of the personal information we have collected about you.
The business or commercial purpose(s) for collecting personal information.
The categories of third parties with whom we share personal information.
The specific pieces of personal information we have collected about you.
The categories of personal information we have disclosed for a business purpose.
Verifiable consumer requests to know may be submitted through one of the following methods:
Call us toll free at 1-888-762-3336;
Submit a request via email at email@example.com entitled “CCPA Request”; or
In-person at our retail locations.
A consumer may submit a request to know and receive a response twice within a 12 month period.
Right to Request Deletion
You have the right to request that we delete any personal information that we have collected from you. However, we are not required to comply with a request to delete, if it is necessary for us to retain the personal information in order to:
Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
Debug products to identify and repair errors that impair existing intended functionality.
Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
Comply with legal obligations.
Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
Verifiable consumer requests to delete may be submitted through one of the following methods:
Call us toll free at 1-888-762-3336;
Submit a request via email at firstname.lastname@example.org entitled “CCPA Request”; or
In-person at our retail locations.
Right to Non Discrimination
You have the right to be free from discrimination when you exercise your consumer rights under the CCPA, including by:
Denying you goods or services.
Charging you a different price or rate for goods or services, including through granting discounts or other benefits, or imposing penalties.
Providing you a different level of quality of goods or services.
Suggesting that you may receive a different rate for goods or services or a difference level or quality of goods or services.
Notice of Price or Service Difference
We may offer consumers who provide personal identifiers, including their name, email address, telephone number and zip code, a discounted rate for our products, free shipping, and access to member-only shopping events and sales. The value of this personal information varies based on the amount the consumer purchases at the time they sign-up, the value of future offers the consumer receives, and the extent to which they use those offers on their future purchases with Steve Madden. As an example, a 20% discount provided at sign-up will vary in value depending on the products purchased by the consumer.
Consumers may opt-in to our loyalty program by signing up on our website at https://www.stevemadden.com/account/register . Consumers may cancel their participation in this program at any time by contacting our customer service team at 1-888-526-2881, seven (7) days a week, between the hours of 9:00 AM to 10:00 PM Eastern Time.
Under the CCPA, you may appoint an authorized agent to submit requests to exercise your rights on your behalf. Should you choose to do so, for your and our protection, we will require you to verify your identity directly with us and directly confirm that you have provided the authorized agent permission to submit the request. We note, should your authorized agent fail to submit proof that they have been authorized to act on your behalf, we will deny their request.
VISITORS TO THE WEBSITE OUTSIDE OF THE UNITED STATES
If you are visiting the Website from a location outside of the United States, your connection will be through servers located in the United States. All information you receive from the Website will be created on servers located in the United States, and all information you provide will be maintained on web servers and systems located within the United States. The data protection laws in the United States might not be the same as those in your country. By using this Website and/or submitting information to us, you specifically consent to the transfer of your information to the United States to the facilities and servers we use, and to those with whom we may share your information.
UPDATING YOUR PERSONAL INFORMATION
We prefer to keep your personal information accurate and up-to-date. If you would like to change your contact information, please login to your account here.
For your convenience, the Website may contain links to other websites. We are not responsible for the privacy practices, advertising, products, or the content of such other websites. None of the links should be deemed to imply that we endorse or have any affiliation with the links.
We believe in providing a safe and secure experience for all of our online visitors. To that end, we have implemented security measures to protect the information collected from you. We maintain reasonable physical and electronic safeguards designed to limit unauthorized access to your personal information, and to protect you against the criminal misuse of that information.
We use data encryption technology when transferring and receiving your sensitive personal information, such as credit card or financial account information. For example, in your transactions submitted by you through the Website, a solid key icon or a locked padlock icon at the lower portion of your web browser window confirms the Website is secured through Secure Sockets Layer (SSL). Pages requesting personal information should always have one of these icons. You can also confirm your data is being encrypted by looking at the URL line of your browser (the place where you type website addresses). When accessing a secure server, the site address will change from "http" to "https".
While we use the foregoing security measures to protect your information, please note that no data transmitted over the Internet or stored and utilized for business purposes can be guaranteed to be completely secure. No security measures are perfect or impenetrable. We cannot guarantee that only authorized persons will view your information. We cannot ensure that information you share on the Website will not become publicly available. You can reduce these risks by using common sense security practices such as choosing a strong password, using different passwords for different services, and using up to date antivirus software.
Last Updated: July 13, 2020