Privacy Policy
STEVE MADDEN PRIVACY POLICY
Steven Madden, Ltd. (“Steve Madden”, “we”, “us”, or “our”) respects your privacy and takes reasonable steps towards protecting your privacy online and managing your information responsibly, all to present products and services that are most useful to you. This Privacy Policy is intended to notify you of our online privacy practices, the type and categories of information that may be collected, disclosed and stored, how the information is used, with whom the information may be shared, what choices are available to you regarding the collection, use and distribution of the information, what kind of security procedures are in place to protect the loss, misuse or alteration of information under our control, your rights regarding your personal information, and how to get in contact with us.
This Privacy Policy applies to the Steve Madden stores, the websites located at www.stevemadden.com, investor.stevemadden.com, the Steve Madden App (collectively, the “Website”), and other offline or online services such as phone, mail, and e-mail operations, as well as our marketing contacts with you (collectively, the “Services”).
This Privacy Policy also does not apply to information collected when you purchase our products in department and specialty stores that are not Steve Madden stores, or on other third-party websites where our products are sold. Unless otherwise specified, personal information collected from these other channels is not provided to Steve Madden, and Steve Madden has no control over how they use the information that they collect.
This Privacy Policy is incorporated into and integrated into our Terms of Use (“Terms of Use”).
By accessing or using the Website, our Services, by accepting our Terms of Use, and/or by contacting us and providing any personal information, you consent to the collection and use of information by us in accordance with this Privacy Policy, as well as the Terms of Use. We reserve the right to update this Privacy Policy at any time. If we decide to change our Privacy Policy, we will post those changes on this page and, at the end of this Privacy Policy, indicate the date that changes were last made.
A. WHY WE COLLECT INFORMATION
B. WHAT INFORMATION WE COLLECT
C. HOW WE USE THE INFORMATION WE COLLECT
D. COOKIES AND SIMILAR TECHNOLOGIES
E. HOW WE SHARE PERSONAL INFORMATION
F. YOUR OTHER CHOICES
G. CHILDREN’S PRIVACY
H. ADDITIONAL INFORMATION FOR CERTAIN U.S RESIDENTS
I. EXERCISING YOUR RIGHTS
J. NOTICE OF FINANCIAL INCENTIVES & NON-DISCRIMINATION/BONA FIDE LOYALTY PROGRAM
K. LINKS TO OTHER WEBSITES
L. EMBEDDED CONTENT
M. SECURITY
N. QUESTIONS / CHANGES TO PRIVACY POLICY
A. WHY WE COLLECT INFORMATION
We collect personal information in order to provide you with our products and services. In addition, your personal information helps us communicate to you our latest products, special offers, and information and events about which you might like to hear. We also collect your personal information to help us design and improve our Website, and to share marketing with you based on your interests, previous purchases, and other interactions with the Services. We also may correlate your personal information obtained from you with information from other sources (e.g., in order to prevent or detect fraud).
B. WHAT INFORMATION WE COLLECT
We collect information from various sources in three primary ways:
- You Give Us Information: We collect information from you when you submit it to us through our Website, other digital media or in one of our stores.
- We Collect Your Information Automatically: We automatically collect certain types of technical information when you visit our Website or use our products and Services, as described in this Privacy Policy.
- We Collect Information About You from Third-Party Sources: We may collect or use information about you made available to us through third-party platforms, online databases, directories, or other means.
The following generally describes the categories of personal information we may collect, and over the prior 12 months may have collected, about you.
- Identifiers, such as name, contact information (e.g., postal, mailing, billing, and/or shipping address, zip code, email address, telephone number), birth date, a unique PayPal identifier, SM Pass membership number, and other similar identifiers;
- Categories of personal information related to the California Customer Records statute (Cal. Civ. Code § 1798.80), such as name and contact information (payment card information (e.g., credit or debit card numbers) is not collected or stored by Steve Madden and is only processed by third-party providers);
- Commercial information, including information about a consumer’s purchase, such as the items purchased, the price of the items, the payment method used, and whether the product was on sale;
- Audio, visual, electronic or similar information, such as in-store video monitoring and call recordings created in connection with our business activities (e.g., customer service calls for training and quality control purposes);
- Internet or other electronic network activity information, such as type of browser and operating system, search history, or information on a consumer’s interaction with our Website;
- Approximate Geolocation Data, such as your current location; and
- Protected classification characteristics under California or federal law, such as age (40 years or older).
In-Store Shopping
We have partnered with Leap Services, Inc. (“Leap”) to open and operate at least one of our physical retail stores. When you buy products or obtain services in such a store, Leap may ask you for certain personal information that it needs to process your purchase or provide you with the services you request. Please be aware that we are not responsible in any way for Leap’s privacy practices or for any use and/or misuse of any information that you provide to Leap. Leap’s privacy practices are subject to its own privacy policy, which we strongly suggest you review.
Personal information collected by Leap in connection with your in-store shopping experience may also be provided to us.
When you buy products or obtain Services in our stores, we ask you for information we need to process your purchase or provide you with the Services you request, such as your name, mailing address, email address, telephone number, zip code, or loyalty number. Depending on the payment method you use, and only as permitted by applicable law, we may ask for more information to verify your identity or to prevent fraud, including a government-issued ID number (e.g., driver’s license, state identification number, passport, or other ID number) for fraud prevention and security purposes. We do not store such government-issued ID information. You may refuse to provide such information, but you may not be permitted to complete your purchase if we cannot verify your identity. If you do provide us with such information, you consent to it being used in accordance with this Privacy Policy. We may also collect information about your purchase, such as the items purchased, the price of the items, the payment method used, and whether the product was on sale.
We may also use in-store video monitoring for security, quality control and other purposes, such as helping us understand customer behavior and traffic patterns within our physical locations. In furtherance of our security policy, in-store video may be used, at our discretion, to assist law enforcement in investigations and may also be turned over to governmental authorities, agencies or others pursuant to an order issued or authorized by a court of competent jurisdiction. Images captured by our in-store video monitoring will be maintained for a limited period of time.
Job Applications and Postings
You may view job openings and apply for employment with us through our Website. If you submit a resume, job application, or related materials or other information to us, we may use that information to evaluate your qualifications and consider or respond to your inquiry or application. Your submission of a resume, job application, or related information does not in any way require Steve Madden to review that information or consider you for employment. If you are interested in viewing opportunities at Steve Madden or to submit a job application, please visit Careers and you may be redirected to an online career portal operated by a third party. We encourage you to review any terms and privacy policies posted on that portal.
C. HOW WE USE THE INFORMATION WE COLLECT
We use the information we collect for various business purposes, including to:
- Advance our economic and commercial interests by providing the products or Services you may order, including processing orders and returns;
- Analyze trends and conduct research about improving our products and Services;
- Maintain and service customer accounts;
- Provide support and respond to questions from customers and Website visitors;
- Administer surveys, contests, sweepstakes and other promotions when the customer opts in;
- Improve our stores, Website, products and/or Services;
- Audit customer activity in order to learn about and meet our customers’ needs;
- Contact consumers for research, informational, and marketing purposes, including customizing our product recommendations and promotions to you based upon your information and purchases;
- Contact consumers in ways other than e-mail or regular mail, such as via telephone, or SMS, as described in the SMS Messaging section of this Policy;
- Track traffic patterns and Website usage;
- Enable online ordering by processing and fulfilling orders and transactions, processing payments, and providing customer service with respect to such orders;
- Correlate information with other commercially available information to identify demographics and preferences to assist us in our marketing efforts;
- Provide specific relevant marketing, promotional, or other information to consumers;
- Address information security and/or privacy practices control, network functioning, engineering, and troubleshooting issues;
- Ensure and improve the quality and safety of our Services;
- Verify our customers’ information, and to protect against, and assist in prosecuting those responsible for, malicious, deceptive, fraudulent, or illegal activity;
- Investigate and defend against claims and/or legal actions, violations of law or agreements, and comply with relevant applicable laws and legal process;
- Comply with law, or based on our good faith belief that it is necessary to conform or comply with the law, or otherwise to disclose information to prevent fraud to reduce credit risks, to cooperate with police and other governmental authorities, or to protect the rights, property or safety of visitors to the Website, users of the Services, or the public;
- To the extent permitted under applicable law, we may aggregate personal information, user-generated content, and other information we collect through the Services and use that aggregate data for our business purposes; and
- Process or engage in a sale of all or part of our business, or if we go through a reorganization or merger.
D. COOKIES AND SIMILAR TECHNOLOGIES
What are Cookies
Cookies are bits of electronic information that assign a unique identification to your computer that a website may transfer to a visitor’s computer to identify specific information about the visitor’s visits to the website. Cookies are typically stored on your computer’s hard drive and are used to help track clicks as you go through the pages within our Website. We may also use cookies to tell us whether you have previously visited the Website. We also use cookies that may be set by third parties with whom we have entered into agreements, which may enable us to obtain analytics information about the use of our Website.
How We Use Cookies and Similar Technologies
We use cookies and similar technologies such as web beacons, clear-GIFs, pixel tags, server logs, widgets and JavaScript on our Website and our Services for a variety of purposes. We use “first-party” cookies to allow your browser to talk to the actual website that you are visiting to improve your site experience, to distinguish you from other users of our Website (e.g., to preserve the contents of your virtual shopping bag between visits), to gauge content usage, and to support the marketing of our Website and products. These cookies may store information about you and your use of our Website. We also work with third-party vendors that help us track, collect, and analyze this information. These third-party providers may also place cookies onto your computer, known as “third-party” cookies, such as the source of an ad that appears on the website you are visiting or a third-party analytics provider. Those third-party cookies may enable us to obtain aggregate demographic information and user statistics about you and your preferences from these third-party sources as well as our information we have about you. By continuing to access, use, or otherwise interact with our Website, you agree to the storing of cookies on your device, or you can opt-out from non-required cookies. You can change your preferences as set forth above and as noted below.
How to Adjust Your Cookie Settings
You can opt-out of each cookie category (except strictly necessary cookies) by changing your cookie consent settings in your browser or by setting your browser to notify you when you are sent a cookie. You may also remove cookies after they have been placed onto your computer. Please note that changing your cookie preferences in one browser will not necessarily carry over to other browsers, nor may it carry over between your devices, so you may need to adjust your preferences each time you use a new device, install a new browser, upgrade an existing browser, or alter or delete a browser’s cookie file. However, changing your cookie settings may affect your user experience on the Website (e.g., turning off or refusing cookies may prevent you from making purchases on the Website). You can find more information about cookies at http://www.allaboutcookies.org.
Analytics
The Website uses third-party analytics tools (e.g., Google Analytics) to collect and process data about your use of the Website, including when you visit the Website, URLs of the websites that you visit prior to visiting the Website and when you visit those websites, and IP addresses assigned to the devices from where you access the Internet. Our analytics providers may set and read cookies to collect this data and your web browser will automatically send data collected by those cookies to our analytics providers. Our analytics providers use this data to provide us with reports that we will use to improve the Website’s structure and content.
For more information on how Google uses this data, visit Google’s Privacy Policy and Google’s page on How Google uses data when you use our partners' sites or apps. To prevent this data from being used by Google Analytics, follow the instructions to download and install the Google Analytics Opt-out Browser Add-on for each browser you use. Using the Google Analytics Opt-out Browser Add-on will not prevent Steve Madden from using other analytics tools and will not prevent data from being sent to the Site itself or to Google. For more information about how Google Analytics uses cookies to measure user interactions on websites, visit Google Analytics Cookie Usage on Websites. You may disable cookies as discussed below, but that may impact your use and enjoyment of the Site.
Advertising and Google Ads
We use Google Ads and Google Analytics advertising features on our Website, which we use for the purposes set forth in this Privacy Policy. Through Google Ads, Google uses your Internet searches, cookies, and similar identifiers (e.g., pixel tags) to collect information about your visits to the Website and your interaction with our products and services to generate targeted advertisements to you on other websites that you visit across the Internet. We may also enable and implement Google Analytics advertising features on the Website. To opt out of remarketing advertising provided through Google, to customize your ad preferences, or to limit Google’s collection or use this information, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Website. To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, please visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program.
Content You Share
You may be able to post information and materials publicly, for example, in product reviews, chat areas, and other similar forums (collectively, “Forums”), subject to the Forum rules in our Terms of Use. If you post any information in a Forum on the Website, it will be deemed public information and available to the general public. Please do not post any personal information in a review or Forum. We cannot guarantee that personal information you provide in a review or Forum will not be viewed by unauthorized persons. You understand that, even after removal, copies of personal information you provide in a review or Forum may remain viewable in cached and archived pages and may have been copied or stored by Internet archives and other Website users. We will make personal information you provide in a review or Forum available, including publicly available, to other Website users and to the public, as applicable and at our sole discretion. If you do post personal information, you do so at your own risk, and consent to it being used as a submission, in accordance with our Terms of Use.
You may also be able to send certain content to other individuals using the Website. To send information to others, we request both your email address and theirs. We use this information only to fulfill your request. We may retain the information you provide in connection with this feature. We will not include any third-party advertisements within the messages sent to your friends.
E. HOW WE SHARE PERSONAL INFORMATION
In the preceding 12 months, we have disclosed the following categories of personal information for a business purpose to the following categories of recipients:
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CATEGORIES OF RECIPIENTS |
CATEGORIES OF PERSONAL INFORMATION |
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Vendors who may need access to your personal information to help us provide our e-Commerce service to you. |
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Payment processors, the issuing and acquiring banks involved in the funds settlement procedures necessary to charge your cards or financial accounts, entities who may provide financing for your purchase, and entities who provide identity and purchase verification to protect you and Steve Madden from fraud. |
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Entities who provide labeling and shipping services to help us deliver the products you may order. |
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Entities who provide us with e-mail address management, communication contact services, data aggregation services, advertising services, and those who analyze and enhance our marketing campaigns. |
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Entities who assist us in the delivery of text messages. |
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Judicial, administrative, legal, and/or financial accounting providers to help us review or release information in response to civil or criminal investigations, claims, lawsuits, or administrative requests, or to otherwise comply with our legal or regulatory obligations. |
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Governmental authorities, agencies or others pursuant to an order issued or authorized by a court of competent jurisdiction. |
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Payment Processors
Payments submitted in connection with the Services must be made via the Services by credit, debit card, or through alternate payment methods (such as Google Pay, PayPal, etc.) where such alternate payment methods are made available as an option. Please note that alternate payment methods may be provided by third parties (e.g., Google Pay via Google), subject to that third party’s privacy policy. This Privacy Policy does not apply to such third party’s collection and use of your information. Please review the applicable third party’s privacy policy. With regard to credit and debit card payment, all credit and debit card information is provided directly to our third-party payment processor. We do not directly access, handle, or store your credit or debit card information. To submit payment using the Services, you may need to provide your name, email address, telephone number, and your credit or debit card number, expiration date, and security code, as well as any such information as necessary to verify the applicable payment. Our payment processor will use your payment-related information in accordance with its privacy policy. Where online storefront on the Services is hosted or powered by a third party, we encourage you to review any posted terms and privacy policies.
Transfers of Personal Information During a Corporate Transaction
If Steve Madden, or substantially all of its assets, were acquired, or in the unlikely event that Steve Madden goes out of business or enters bankruptcy, Website and Services user information (which may include any of the categories of personal information described in the What Information We Collect section of this Privacy Policy) would be one of the assets that is transferred or acquired by a third-party. You acknowledge that such transfers may occur, and that any acquirer of Steve Madden may continue to use your personal information only in accordance with this Privacy Policy.
F. YOUR OTHER CHOICES
We prefer to keep your personal information accurate and up-to-date. If you would like to change your contact information, please login to your account here. We will retain your personal information for as long as it is needed or otherwise serves the purposes outlined in this Privacy Policy, subject to applicable law. Further, personal information is retained in accordance with our policies and practices, applicable law, and contractual obligations.
Consistent with applicable law, which may vary depending on your state of residence, you may have additional choices as described in this Privacy Policy below. If you do not consent to the way in which we may use your personal information, please do not submit any personal information to us. If you do not wish to receive emails about special offers and other promotions from us, click the unsubscribe link located in our emails.
SMS Messaging
If you opt in to receiving text messages (including SMS) on the Website when prompted, we may send you text messages at the number you provide for marketing purposes and communications. You can opt out of the receipt of such communications by texting us STOP at the number you received such message from. If you opt out of receiving marketing communications from us, please note that we may still send you messages to your physical address, email, or via text messages regarding your account, or for any Services you have requested or received from us (e.g., to notify you about the status of a purchase that you have made with us). Message and data rates may apply.
Opt-Out of Marketing Materials
If you do not wish to receive other marketing materials from us and/or if you do not want us to share your personal information with other entities as stated in this Privacy Policy, please provide us with your exact name and address and advise us that you wish to opt-out for information sharing or receiving information from us or both as the case may be. If you have further inquiries or wish to exercise the rights you may have under applicable law, please direct your inquiry or request to:
Email: info@stevemaddendirect.com; or
Address: Steve Madden Ltd
Attn: Director of Customer Service, Ecommerce
52-16 Barnett Ave
Long Island City, NY 11104
To learn more about interest-based advertising or to “opt-out” of interest based advertising programs from participating companies, visit www.networkadvertising.org/choices/ or www.aboutads.info/choices/.
Social Media
Steve Madden is active on social media. You may have the opportunity to comment on those social media platforms regarding Steve Madden and the products we offer and/or to submit or upload related photographs and other materials. Steve Madden reserves the right to post on the Website, other websites, and social media pages any comments, photographs, or content that you post on our social media pages or provide to us through social media. The Website may implement widgets, tools, or applications provided by social media platforms and the Website may otherwise allow for interaction, integration, or content sharing with third-party social media platforms and companies. Please note that this Privacy Policy does not govern such third-party social media platforms’ collection or use of your personal information. We encourage you to review the privacy policy of any social media platform that you use or visit in connection with the Website, as those platforms’ respective privacy policies will govern their collection, use, and disclosure of information they collect from you. By choosing to use any third-party social media platform or choosing to share content or communications with any social media platform, hereby agree to such third-party social media platform’s terms and privacy policies and, further, you allow us to share information with the designated social media platform. Interactions, integrations, and content sharing with a social media platform and their features may require or allow the social media company to collect information from or about you, whether through cookies, registration information, or otherwise.
G. CHILDREN’S PRIVACY
The Website is not intended for individuals under the age of 13, individuals under the age of 16 in California, or any individuals under the legal age of majority in the jurisdiction they reside (collectively, “Minimum Age”). In accordance with the Children’s Online Privacy Protection Act (“COPPA”) and as applicable, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), we do not request or collect any personal information from anyone who we know to be under the Minimum Age. If you are under the Minimum Age, you should not register with, order or purchase from, or provide information to or from, us. If we become aware that a user of our Website is under the Minimum Age and has provided an online registration or other personal information without prior verifiable parental consent, we will take all commercially reasonable steps to delete such information from our files and not to use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). If you have knowledge or become aware that a child under the Minimum Age has submitted personal information to us, please contact us and we will remove that child’s personal information from our database.
H. ADDITIONAL INFORMATION FOR CERTAIN U.S RESIDENTS
Certain U.S. states require additional disclosures and provide users residing in such U.S. states with additional choices and rights. This section of the Privacy Policy only applies to individuals located in such U.S. states and where such U.S. state data protection laws apply to Steve Madden’s processing of your personal information.
Additional Rights
Depending on the laws applicable to Steve Madden’s processing of your personal information and the location in which you reside, you may have the ability to exercise the rights listed below and in this section of the Privacy Policy. Subject to foregoing, in addition to all applicable limitations, exemptions, or exceptions—regarding our collection and use of your personal information—these rights may include, to the extent applicable:
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Category of Personal Information Sold or Shared |
Category of Third-Party Recipient |
Purpose |
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Identifiers |
Analytics, marketing, advertising, and remarketing partners and service providers |
Analytical and targeted advertising purposes (including, without limitation, cross-contextual behavioral advertising).
Specifically, to target advertisements for goods and services and to display those advertisements on other websites. |
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Internet or other electronic network activity information |
Analytics, marketing, advertising, and remarketing partners and service providers |
Analytical and targeted advertising purposes (including, without limitation, cross-contextual behavioral advertising).
Specifically, to target advertisements for goods and services and to display those advertisements on other websites. |
You have the right to opt out of the selling or sharing of your personal information as described herein. You may exercise this right to opt out by contacting use through the methods set forth under the “Exercising Your Rights” section below, or by clicking the following link: Do Not Sell or Share My Personal Information. We do not knowingly sell or share, for cross-contextual behavioral advertising purposes, the personal information of anyone under the age of 16 years old. See the “Children’s Privacy” section above for more information.
How We Respond to Do-Not-Track Signals
Due to the automatic collection of data using cookies as described above, we do not honor “do not track” requests. For this reason, your selection of the “Do Not Track” option provided by your browser may not have any effect on our collection of information using cookies and tracking technologies. However, residents of certain U.S. states may opt out by broadcasting an Opt-Out Preference Signal under applicable law, including the Global Privacy Control (GPC), depending on which browsers and/or browser extensions you use that may support such a signal. To look at extensions and browsers supporting the GPC browser signal, visit here: https://globalprivacycontrol.org/. Note that if you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.
Sensitive Personal Information
We do not knowingly collect information that is considered “sensitive” under applicable law.
I. EXERCISING YOUR RIGHTS
Where this Privacy Policy expressly states you have certain rights or where law applicable to our processing of your personal information expressly provides you certain rights, you may visit the Data Privacy Portal to submit a verifiable consumer request to know, correction, deletion, or other applicable right through one of the following methods:
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Calling us at 1-888 SMADDEN (1-888-762-3336);
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Submitting a request via email at info@stevemaddendirect.com entitled “Data Rights Request” or “Data Privacy Request”;
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To opt out of our sale of your personal information or sharing of your personal information for cross-contextual behavioral advertising, clicking the “Your Privacy Choices” link in the footer of our Website and toggling off “Sale or Share of Personal Data”; or
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Coming in-person and submitting a request at one of our retail locations.
Only you or a registered agent (if and only as permitted under applicable law) that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. If you have a registered agent act on your behalf, we have the right to authenticate such agent’s authority to act. Without limiting the foregoing, the verifiable consumer request must:
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Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
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Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
We will respond to your request within the applicable timeframe required under applicable law. If we deny your request, you can appeal such denial by emailing us at info@stevemaddendirect.com. The rights set forth in this Privacy Policy and under various U.S. state laws are only applicable where such laws are applicable to our processing of your personal information. We will continue to monitor developing privacy legislation to ensure compliance and will update our privacy policy accordingly.
J. NOTICE OF FINANCIAL INCENTIVES & NON-DISCRIMINATION/BONA FIDE LOYALTY PROGRAM
We offer consumers a loyalty program, SM PASS, which consumers may opt-in to by signing up on our website at Join SM PASS. When consumers sign up for our loyalty program, they may be required to provide personal identifiers, including their first and last name, email address, and mobile telephone number. SM Pass is only available to consumers on our Website and at select Steve Madden store locations. The purpose of the SM Pass loyalty program is to encourage repeat business with Steve Madden and to enhance your shopping experience. See SM PASS Terms and Conditions for more information. Steve Madden will never discriminate against you if you choose to exercise any of the privacy rights described in this Privacy Policy.
Consumers may cancel their participation in this program at any time by contacting our customer service team at 1-888-526-2881, seven (7) days a week, between the hours of 9:00 AM to 10:00 PM Eastern Time. Generally, we do not assign monetary or other value to personal information. Under certain laws, these services may be considered a “financial incentive”. In such context, the value of a consumer’s personal information to us is related to the value of the discounted or free products or services or other benefits and rewards that the consumer obtains or that are provided to the consumer as part of the loyalty program, less the expense to us related to offering those products, services and benefits to the consumer as a participant in the program. The value may vary based on the amount the consumer purchases as a member of the program, the value of future offers that the consumer receives, and the extent to which the consumer uses those offers on future purchases from us. As an example, a 20% discount reward will vary in value to us depending on the products purchased by the consumer.
We do not collect any personal information or sensitive information through our loyalty program, SM PASS, that will be sold or processed for targeted advertising, nor will any third parties receive any personal information collected through the program. The loyalty program does not have any benefits provided by a program partner, nor does any loyalty program benefit require the processing of personal information for sale or targeted advertising. If you exercise your right to delete your personal information and it impacts your loyalty program membership and/or the ability to receive any program benefit, we shall notify you in accordance with applicable state law.
K. LINKS TO OTHER WEBSITES
For your convenience, the Website may contain links as a way of helping you locate related information and products easily. However, when linking to another website, you must review that website’s privacy notice as other websites may not treat information collected online in the same manner as we do, and we are not responsible for the privacy practices, advertising, products, or the content of such other websites.
L. EMBEDDED CONTENT
The Services incorporate content, including feeds, scripts embedded in the Website’s code, and visible content, provided by third parties. In some cases, those third parties collect data about how you interact with their content. For example, our Website includes Google Maps features and content. Google Maps features and content is subject to the then-current versions of Google Maps/Google Earth Additional Terms of Service and Google Privacy Policy.
M. SECURITY
We believe in providing a safe and secure experience for all of our online visitors. To that end, we have implemented security measures designed to protect the information collected from you. We maintain reasonable physical and electronic safeguards designed to limit unauthorized access to your personal information, and to protect you against the criminal misuse of that information.
While we use industry standard security measures designed to protect your information, please note that no data transmitted over the Internet or stored and utilized for business purposes can be guaranteed to be completely secure. No security measures are perfect or impenetrable. We cannot guarantee that only authorized persons will view your information. We cannot ensure that information you share on the Website will not become publicly available. You can reduce these risks by using common sense security practices such as choosing a strong password, using different passwords for different services, and using up to date antivirus software.
N. QUESTIONS / CHANGES TO PRIVACY POLICY
If you have questions or concerns with respect to our Privacy Policy, you may contact us at info@stevemaddendirect.com. We reserve the right to update this Privacy Policy at any time. We may elect to change or amend our Privacy Policy, in whole or in part, at our discretion and without prior notice; in such event, we will post any such changes or amendments in our Privacy Policy on the Website, which will supersede all prior versions. If you are concerned about how your personal information is used, please visit our Website often for this and other important announcements and updates.
Last Updated: July 03, 2024