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The SM Squad is our tribe of fashion and culture-obsessed creators who inspire us all to embrace our individuality! We are looking for vocal members of #GenSteve to join the SM Squad and rock their favorite styles and looks on TikTok, Instagram and YouTube.

Apply to SM Squad

Frequently asked Questions

What is the SM Squad?

The SM Squad is our tribe of fashion and culture-obsessed creators who inspire us all to embrace our individuality! We are looking for vocal members of #GenSteve to join the SM Squad and rock their favorite styles and looks on TikTok, Instagram and YouTube.

What do I get if I am accepted?

  • PR giftings including our hottest shoes, accessories and apparel
  • Opportunities to join virtual or in-person brainstorm meetings where you’ll be the first one to experience never before seen product
  • Ambassador-only discount codes in exchange for exposure
  • A chance to be featured across our social pages, website, emails and app
  • Access to the SM Squad Hub, an awesome tool for creators with advanced analytics

What do SM Squad members have to do to participate?

Creators accepted to the SM Squad will authentically promote Steve Madden on a monthly basis to their social community.

Can I join the SM Squad if I am outside of the United States?

At this time, we are focusing on growing the SM Squad in the United States before including other countries. If you live in another country, send us an email and we’ll let you know once we’ve expanded outside of the US! We’d love to hear from creators who could help us build communities and launch in new places.

Will my followers receive a discount code?

Yes, this will be available in the portal.

*disclaimer - Steve Madden has the right to repost any SM Squad content using the hashtag #SMSquad to their social channels and website.

Apply to the SM Squad

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Apply today

Anymore questions?

Drop a line using the contact form below.